Zoot Enterprises and Relay Network present a webinar that addresses how financial institutions can win and retain customers using real time data and real time engagement.
We have entered the age of the micro-moment, where fast is no longer fast enough. Rising customer expectations and the ubiquitous availability of information – through smartphones, tablets and computers – are putting huge demands on our customer-facing systems, apps and experiences. At a time where the world is at our fingertips, your competitors are just a click away. You have to get it right – and get it right now – if you want to keep your customers and win new ones.
In this webinar, Zoot Enterprises and Relay Network address the critical factors that let companies create micro-moments to delight, win and retain customers. Eric Hathaway, VP of Marketing at Zoot Enterprises, and Brie Tascione, CMO at Relay Network address takeaways from customer experience studies to illustrate why these findings are already affecting your business in ways you may not even realize. Hear their findings and predictions for companies who fail to deliver on this expectation – quickly becoming table stakes – at every stage throughout the customer lifecycle.
You’ll learn:
- Trends that are shaping customer experience expectations
- How those changing expectations are already impacting financial institutions
- What concrete steps organizations can take to capitalize on the micro-moments of customer engagement
