Prequalification is an excellent way to turn interested prospects into new customers, and it is a win-win for both parties. The consumer is in the driver’s seat, considering only the viable options with no negative affect to their credit. You gain access to a highly engaged consumer and the data you need to improve approval rates and generate high quality tailored leads. This powerful marketing tool also drives increased relevant traffic to your website by providing consumers with a compelling reason to start a relationship with you and evaluate the best products for their needs.