Partnership Guidelines
Strong Partnerships
for Mutual Growth
We’re thrilled to collaborate with you, and we’ve created these Partnership Guidelines to ensure our joint efforts lead to outstanding results. Zoot partners with numerous organizations, and these guidelines define the key principles for maintaining consistency in our brand identity throughout our collaborations.
Partner-led Marketing
When partnering with Zoot, co-branded materials should adhere to the partner’s brand identity. This means using the partner’s fonts, templates, color palettes, and other brand guidelines, ensuring a consistent look and feel across all their marketing materials. If a logo lockup is used, Zoot’s logo should be secondary.
Partners should create and present marketing materials in a manner that clearly represents their own brand and avoids any confusion about their relationship with Zoot. Misrepresentation of the partnership should be avoided in any marketing or branding efforts. In some cases, it might be appropriate to create two versions of a co-branded asset – one featuring the partner as the lead brand and another with Zoot as the lead brand.
When the partner is the lead brand, they are responsible for developing marketing materials and obtaining the necessary approvals from the Zoot partner team. This approach ensures a successful partnership while maintaining each brand’s unique identity.
Using Co-Brand Logos
When incorporating a co-branded logo into partner-led marketing materials, the partner’s logo should take precedence and be placed first. The lockup should adhere to the partner’s established conventions, templates, or guidelines for creating co-branded logos, ensuring consistency and alignment with their brand identity.
Use the partner’s logo first in the lockup when they’re the lead brand.
Use the Zoot logo as provided, in full color, and with enough clear space.
Follow the partner’s templates and brand guidelines.
Do not place other logos or graphics too close to the co-brand logo.
Do not use the Zoot logo in grayscale.
Writing Marketing Copy for Zoot
In some cases, communicating the partnership with Zoot may require more than just logo placement. When partners create content highlighting their collaboration with Zoot, they should adhere to these general guidelines:
- Do This
When crafting content about the partnership with Zoot, it’s essential to consider the lead brand and write accordingly. For partner-led marketing efforts, the content should clearly indicate that the partner is leading the collaboration with Zoot.
- Do This
It’s important to differentiate between “products” and “solutions” when discussing the partnership. Zoot offers specific products, while the combination of Zoot’s offerings with a partner’s product or service creates a comprehensive solution. When referring to the partner’s contribution to this collaboration, please use the term “solution.”
- Don’t Do This
Do not abbreviate Zoot. When creating customer-facing materials, always use the full names for Zoot and its solutions. For example, use “Zoot Platform” instead of abbreviations like “ZP” or “Zoot Enterprises” instead of “ZE.” This practice ensures clarity and maintains consistency in how Zoot solutions are presented to customers.
To help you effectively communicate about your partnership with Zoot, we’ve created modular copy blocks for various marketing materials, such as website content, press releases, social media promotions, sales enablement resources, thought leadership content, and slide decks.
These examples can be used as is – with your partner information included- or as a starting point for incorporating your unique tone, style, and language preferences. We encourage you to adapt these copy blocks to best represent your partnership while maintaining consistency in how the collaboration is portrayed.
General Communications
[Partner Company Name] and Zoot have enjoyed a successful partnership for [number] years. By combining our [product/capability/service] with Zoot’s cutting-edge technology and industry expertise, we enable our customers to drive innovation, set themselves apart from the competition, and achieve exceptional results.
Partners that Resell Zoot’s Solutions
[Partner Company Name], a leader in [partner’s industry], proudly partners with Zoot to deliver cutting-edge technology solutions. Together, we offer a perfect blend of Zoot’s innovative products and our extensive industry expertise, ensuring customers receive tailored options and exceptional support for [number] years.
Zoot Companies & Brands
The previous guidelines on this page are also applicable to other companies and brands under the Zoot umbrella. It is crucial to maintain consistency and clarity when featuring multiple Zoot entities, ensuring that each brand’s unique identity is preserved while harmoniously coexisting within the broader Zoot family.
By understanding the unique characteristics, visual elements, and messaging of each Zoot brand, you can create a coherent and impactful brand experience for our audience. This section provides insights into each brand’s defining features, enabling you to effectively communicate their distinct attributes.
The ultimate goal is to empower you to create compelling marketing materials that not only highlight each Zoot brand’s strengths but also celebrate their collective impact within our ecosystem. By leveraging the distinctive qualities of each brand, you can create engaging and resonant content that effectively represents the diversity and synergy of the Zoot family.
Healthy Is Wellness has created a better way to assess and reduce health risks, offering a comprehensive approach for improved well-being.
A pharmacist-led service, designed to control costs for employers and plan members, while improving plan member’s overall health.
The Zoot Adventure Learning Academy (ZALA) is a play-based center providing high-quality care for children ages six weeks to six years.
Powered by Zoot, Badges
To help our partners proudly showcase their collaboration with Zoot, we’ve created a series of logo badges featuring the text “Powered by Zoot.” These badges are designed to be versatile and easily integrated into various marketing materials, providing an eye-catching way to highlight our successful partnership.
