Fireside Chat: Streamlining the Customer Experience with Equifax & Zoot

In today’s fast-paced financial sector, accessing data is crucial, but integrating it effectively into decision-making is key to success. Tammy VanWambeke, Head of Partnerships at Equifax, and Casey Ferguson, Zoot’s Head of Marketing, recently discussed their collaboration. They explored how their partnership assists financial institutions in using specialized data to identify new opportunities and mitigate risk in a competitive market.

“We really differentiate ourselves in the breadth and depth of the data and particularly unique data assets… helping our FIs understand who their customers are.”

Tammy VanWambeke, Head of Partnerships
Equifax

Topics Explored:

• The Breadth of Unique Data: How Equifax differentiates itself through robust, proprietary data assets that go beyond traditional credit files.
• Full Lifecycle Support: Leveraging data from the initial spark of customer acquisition through new account underwriting and ongoing account management.
• Commercial and SMB Growth: Bridging the gap between consumer and commercial insights to better serve the small business market.
• The Power of Integration: How the decades-long partnership between Zoot and Equifax allows FIs to deploy these unique solutions with speed and precision.

For decades, the collaboration between Zoot and Equifax has empowered financial institutions to turn complex data into actionable intelligence. By merging Equifax’s specialized data sets with Zoot’s agile decisioning technology, this partnership provides lenders with the clarity needed to identify untapped opportunities and maintain a competitive edge in an evolving credit landscape.

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