Zoot First to Integrate Income Confirm by Equifax® into Origination Workflows for Credit Card Issuers

by | Published: Apr 28, 2026 | Last Updated: Apr 27, 2026

Zoot, a global leader in advanced origination and decision management technology, today announced the availability of Income Confirm by Equifax®, a solution designed to strengthen confidence during the credit card origination process, to customers using the Zoot origination and decisioning platform.

Income Confirm

Through Zoot’s origination and decisioning platform, financial institutions can seamlessly integrate Income Confirm into existing workflows via pre-built connectivity, accelerating time to value while minimizing implementation lift. Income Confirm delivers employment and income information from The Work Number® alongside the Equifax consumer credit report, helping lenders assess risk and financial capacity with greater certainty while preserving a streamlined applicant experience.

“Lenders need to move quickly without sacrificing decision integrity,” said Bob Lonergan, Head of Partnerships at Zoot. “Being the first provider to bring this solution to our customers underscores Zoot’s commitment to bringing the most powerful, high-quality data assets into our customers’ decisioning ecosystems. Reliable income and employment insights help lenders create more financial opportunities through faster approvals, optimal initial credit lines, and reduced operational friction.”

Lenders are under increasing pressure to deliver instant decisions, while responsibly managing risk and optimizing credit line assignment. Historically, validating applicant income has required manual documentation or reliance on stated income. Income Confirm is designed to support both the decisioning and line assignment stages of origination by providing employment status and calculated annual income, where available, enabling lenders to make faster, more confident decisions based on reliable data rather than estimates.

“Consumers expect a fast and frictionless credit card application process,” said Tammy VanWambeke, Senior Vice President, Enterprise Alliances and Enabling Technologies at Equifax. “By delivering income and employment data alongside the Equifax credit report, Income Confirm provides the instant insights necessary to optimize credit limits based on the person’s ability to pay, leading to accelerated approvals and a better overall applicant experience.”

The addition of Income Confirm further expands Zoot’s ability to deliver comprehensive, real-time insights that power modern retail banking origination strategies. To learn more about incorporating Income Confirm into your origination strategy, please contact Zoot here.

About Zoot

Zoot delivers advanced origination and decision management solutions that transform complex data into intelligent, actionable decisions. For more than three decades, Zoot has partnered with leading financial institutions to power high-performance lending strategies through composable architecture, global infrastructure, and deep data connectivity.

About Zoot

We enable clients to access hundreds of cutting-edge data sources in real time, and provide business user control that empowers our clients to adapt to their evolving strategies.

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