How technology can help financial services firms and retailers drive brand differentiation
Zoot Enterprises, an established provider of financial services technology, recently hosted a podcast featuring Casey Ferguson, VP of Marketing, Bob Lonergan, VP of Sales, and guest speaker Alyson Clarke, Principal Analyst with Forrester Research. The conversation explored the shift in consumer expectations across the financial and retail landscape, with a particular focus on building trust through exceptional customer experiences.
During the podcast, Clarke highlighted the business benefits of great customer experience (CX), including retention, enrichment, and advocacy. She also emphasized how technology can help financial services firms and retailers drive brand differentiation –reinforcing the importance of working with the right technology partner for data and rules orchestration.
Additional topics discussed included embedded finance, white-label credit cards, accessing the right data at the right time, scalability through technology partnerships, and more.
“We are thrilled to have had Alyson Clarke join us for this podcast,” said Ferguson. “Alyson’s insights on the importance of trust in the customer experience were invaluable. We look forward to continuing the conversation with Forrester and other industry experts in the future.”
The podcast is now available at: https://zootsolutions.com/technology-tactics-for-brand-trust-cx/
